Netflix dropped the first installment of Season 3 of “The Witcher” on June 29, resulting in 1.1 million households tuning into Henry Cavill’s last season as Geralt within the first six days streaming, according to the latest Wrap Report for the week of June 28-July 4.
The report provides an exclusive first look at the most-watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Older Millennials (ages 35-44) overindexed by nearly 10% compared to the average household, the highest margin of any age group.