Netflix has leaned into its strength in international content to cultivate diverse audiences back home, too. Its latest film, “Bird Box Barcelona,” which moved the post-apocalyptic action-horror storyline to the Spanish city, delivered a sizable and diverse audience as a result, ranking at No. 4 on the Wrap Report’s most-streamed chart for the week of July 17-23.
Data shows that greater on-screen representation has the potential to increase viewership overall, as well as among diverse populations. The sequel to the 2018 original “Bird Box” was no exception as Hispanic audiences overindexed by over 50% above the national average in its opening weekend, while Black households were 25% more likely to watch than the average U.S.