In this weekly data series powered by Parrot Analytics we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.
The FX/Hulu true-crime series “Under the Banner of Heaven” took over the fifth spot on the charts after a 98% growth in demand after its third episode debuted last Thursday, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.
That demand may have been partially driven by controversy on social media driven by members and supporters of The Church of Jesus Christ of Latter-day Saints who objected to the series’ take on their faith amid an investigation by a police detective (Andrew Garfield) into a murder in Salt Lake City, Utah.