Rupert Murdoch’s media conglomerate 21st Century Fox has invested $6.5 million in digital start-up DriveTribe, a site devoted to car culture co-created by former “Top Gear” stars Jeremy Clarkson, Richard Hammond and James May; their producer Andy Wilman; and tech entrepreneur Ernesto Schmitt.
Fox’s investment comes on top of the $5.5 million that DriveTribe raised a mere two weeks ago.
Clarkson was dismissed from the BBC’s “Top Gear” in 2015 after punching a producer in the face, with May and Hammond following voluntarily shortly thereafter.
We knew there was life after “Top Gear” for Clarkson, May and Hammond when Amazon ordered a series from the three — “The Grand Tour,” which will debut this fall on Amazon’s streaming service.