In February, the most in-demand show on Amazon Prime Video was “SpongeBob SquarePants.” The long-running animated hit had over 65 times the demand of the average series in February, according to Parrot Analytics data.
This underscores the importance Amazon has placed on children’s content. “Peppa Pig,” another global hit with kids, was also among the 10 most in-demand shows available on Amazon.
Prime Video exists to help fuel the larger Amazon Prime engine, whether that’s attracting more people to sign up to the service with a new hit series like “The Wheel of Time” or retaining subscribers so they continue to spend money on the ecommerce platform.