Why Tom Cruise and Margot Robbie Are Hyping Each Other’s Movies

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Are the “Mission: Impossible” and “Barbie” stars promoting theatrical moviegoing or angling for preferential treatment?

Tom Cruise shows off a ticket to 'Barbie' as Margot Robbie shows off her ticket to 'Mission: Impossible - Dead Reckoning Part One'
Tom Cruise shows off a ticket to 'Barbie' as Margot Robbie shows off her ticket to 'Mission: Impossible – Dead Reckoning Part One'

There is at least one episode of almost every adventure TV show where the good guys and the bad guys team up to take on a greater threat, like when the 1990s syndicated “Untouchables” show saw Elliott Ness and Al Capone team up to catch a child murderer.

Tom Cruise and Christopher McQuarrie dropped tweets last Wednesday promoting rival theatrical films. Margot Robbie and Greta Gerwig joined on Friday, via tweets from the official “Barbie” Twitter feed, to show off purchases of tickets to movies that were not “Barbie.” By Friday afternoon, “Indiana Jones and the Dial of Destiny” director James Mangold had expressed

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