Tom Brady and the Tampa Bay Buccaneers’ victory over the New England Patriots last night marked NBC’s most-watched “Sunday Night Football” game since 2012, according to Nielsen.
The game, which marked Brady’s return to his old home, Gillette Stadium in Massachusetts, averaged approximately 27.2 million viewers on NBC, with a national TV household rating of 14.6, per those time-zone-adjusted numbers.
Brady’s win over his old team, which also streamed live on Peacock, drew a Total Audience Delivery (TAD) of 28.5 million viewers across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms.
The Bucs’ 19-17 victory against the Patriots is projected to have the largest audience for a “SNF’ game since Week 17 of the 2012 season, when Dallas faced Washington in a win-and-in game for the NFC East title (30.3