NBCUniversal CEO Jeff Shell said Thursday that parent company Comcast expects the Tokyo Olympics to turn a profit, despite the hit the spectator-less event has taken in linear ratings and the overall shadow cast on it by the pandemic.
“We’ve had some bad luck,” Shell said during Comcast’s Q2 earnings call on Thursday, which fell on Day 6 of the Summer Games. “But if you look at the product, it’s fantastic. And it’s really impossible — what I would say about Peacock is what we learn in this Olympics we’ll take to Beijing and change the product, change the offering for each Olympics going forward.