You probably already knew from experience that “Netflix and chill” became even more popular over the last year, thanks to the coronavirus pandemic. New data from streaming analytics firm Conviva highlights just how much streaming has spiked since early 2020.
The key takeaway from Conviva’s latest “State of Streaming” report for Q1 2021: Global time spent streaming surged 36% from the same time last year. And most of those gains can be attributed to emerging streaming markets outside the U.S., where the 18% year-over-year spike was relatively tame by comparison.
Here’s a look at the increase in time spent streaming by market, per Conviva’s report:
The biggest jump in time spent streaming was seen in South America, where streaming spiked 240% in Q1 2021; time spent streaming more than doubled in Europe and Africa, too, during the first three months of the year.