Tim Cook’s AI Moment | Commentary

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Apple’s Worldwide Developers Conference: The true test of a great tech leader is guiding a company through a computing shift.

Apple CEO Tim Cook /AI
Apple CEO Tim Cook (AI-generated image by Midjourney/Big Technology)

Shortly after 10 a.m. pacific time on Monday morning, Tim Cook will take the stage at Apple Park in Cupertino for a critical moment in his career. Cook’s lived through much in 12+ years at the helm of Apple — a stare down with the FBI, global political upheaval, several major product releases — but never anything like this. On Monday, he’ll begin to tackle his first major computing shift as CEO.

We still don’t know how long it will take artificial intelligence to change the way we interact with technology — it could take two years, it could take 50 — but we know it’s coming.

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