TikTok is a major time suck — even when compared to other popular apps.
A new report from Guggenheim Partners and Apptoptia on Tuesday found that American TikTok users spent an average of 108 minutes per day on the app between January and March, which is 21 minutes more than the next closest app, YouTube.
The joint report shows TikTok is much stickier than other popular apps, including Facebook, where users spend 63 minutes per day on average, and Instagram, where users spend 48 minutes per day on average; both apps are part of Meta, the $1.4 trillion company run by Mark Zuckerberg.