With the July box office already running hot thanks to the $125 million three-day opening for Universal’s “Minions: The Rise of Gru,” Marvel Studios is set to kick it into even higher gear this weekend with “Thor: Love and Thunder” projections currently aiming at $150-$170 million.
Disney’s rival distributors, though, tell TheWrap they expect this blockbuster to open to even higher ticket sales, possibly around the $187 million launch of “Doctor Strange in the Multiverse of Madness” this past May.
However, prognosticators are not expecting the film to debut to $200 million — especially since no July release in box office history has ever reached that mark in its opening weekend given the usual glut of summer blockbusters.