Hollywood creative types should brace themselves because at least one “big data” advocate insists the industry would be better served by introducing advanced marketing as early as the first pitch meeting.
C4 founder and CEO Vincent Bruzzese appeared at TheWrap’s conference TheGrill at the Montage Beverly Hills on Tuesday, and he explained why the industry’s current feedback cycle is inefficient.
Also read: TheGrill: Morgan Spurlock on Making ‘Super Size Me’ and Saying No to Yes-Men (Video)
“Let’s say you have an idea that needs to be made into a movie or a TV show — if you’re lucky enough it goes into coverage, which means someone who came off a bus a month ago will read your script,” Bruzzese said.