TheGrill: AMC Networks Chief Josh Sapan Says You Can’t ‘Science Your Way’ to Great Content (Video)

Analytics aren’t everything, says the executive during TheWrap’s media leadership conference on Tuesday

AMC Networks’ official motto might not be “good things come to those who wait,” but it might as well be.

Josh Sapan, president & CEO of AMC Networks, appeared at TheWrap’s conference TheGrill at the Montage Beverly Hills on Tuesday, emphasizing the need to give shows the room to grow, and to let the craft of storytelling dictate content.

Also read: TheGrill: Morgan Spurlock on Making ‘Super Size Me’ and Saying No to Yes-Men (Video)

Sapan would know. AMC has thrived due to slow-burn series such as “Breaking Bad” and “Mad Men” — now in its final season — which didn’t come out of the box as huge hits but grew to thrive as they went on.

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