#TheDress Designer Confirms It’s Blue and Black: ‘We Should Know!’

British clothing retailer Roman Originals is now planning to make a gold and white version to raise money for the Comic Relief charity

British clothing retailer Roman Originals has confirmed the dress that drove millions of people crazy around the world is in fact blue and black, tweeting: “We should know!”

#TheDress took over Twitter this week with Hollywood stars, athletes and politicians all weighing in on the great dress debate.

“We sold out within an hour and we’ve just managed to get more stock on,” Ian Johnson, Roman Original’s creative manager, told Mashable. “I don’t have accurate numbers yet but we normally stock at least 300 of every item.”

When the color conundrum exploded on social media Thursday, everyone at the U.K. firm was sleeping. “We went to bed and woke to chaos,” Johnson said. “We first heard about it from tweets on our iPads at four in the morning. Not since Black Friday have we seen sales like this,” he added.

The company had been thinking of doing a gold and white version as it does come in other colors, but announced Saturday that it will make only one and then auction the dress off for the U.K. charity, Comic Relief.

Justin Bieber, Taylor Swift, Ellen DeGeneres, Zach Braff, Julia Louis-Dreyfuss and Anna Kendrick are among the stars who took to Twitter to express their support for either #whiteandgold or #blackandblue.

The dress is currently sold in 140 Roman Originals stores in the U.K. or online and a new batch is expected next week. The retail price is $77 (50 British pounds).

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