In what will be a shock to nobody, Netflix seems pretty jazzed up that the theatrical window appears to be permanently shrinking.
“We’re enthusiastic to see sort of a shift, and maybe enabling more and more of that for both us and for other entertainment options out there,” Netflix COO and chief product officer Greg Peters said Tuesday afternoon during the (virtual) 2021 Morgan Stanley’s Technology, Media and Telecommunications Conference. “I’m optimistic. And I’m mostly optimistic, because it’s what consumers want… It’s hard to buck that trend for too long. And I think that’s eventually where things go.”
Paramount became the latest studio last week to shorten the exclusive window that theaters get for new movies, which has typically been 90 days.