“The Spongebob Movie: Sponge on the Run” from Paramount and Nickelodeon Movies is skipping theaters and will premiere on premium Video On Demand, followed by a debut exclusively on Viacom’s CBS All Access, ViacomCBS announced Monday.
The movie was meant to open in theaters on Aug. 7 after being pushed back from a May 22 theatrical release date, but it will now debut on VOD and on the streaming service in early 2021.
The move is part of CBS All Access’ rebranding into an expanded streaming service that should allow ViacomCBS to compete with Disney+, HBO Max, Peacock and other streaming services.