The Messenger generated just $3 million in revenue in 2023, a far cry from the goals set by the digital news outlet’s executives when it launched in May 2023.
The New York Times reported Friday that “a major turn in fortune” is needed for The Messenger, the news start-up founded with the goal of bringing “balance” back to news, to pull in its proposed goal of $100 million in 2024.
The outlet was launched with lofty goals, including a target of drawing 100 million monthly viewers. Data from analytics company Comscore shows The Messenger had 11 million total unique visitors in October 2023.