Ticket sales for “The Interview” shot through the roof Wednesday at many of the roughly 300 independent theaters that will be showing the Seth Rogen–James Franco comedy on Christmas Day, with many reporting sellouts and booming sales over the holiday period.
“All of our Thursday shows are sold out and the weekend sales look really strong too,” said Christian Parkes, chief brand officer at the Alamo Drafthouse chain, which is showing “The Interview” in all 19 of its theaters.
“It’s selling as well as any movie ever has, and it’s not just us. Sales have been terrific at all of the Arthouse Coalition theaters,” he said, referring to the group of small, independent theaters in which Sony is releasing the film.