How ‘The Handmaid’s Tale’ Leveraged Critical Acclaim to Drive Subscriber Revenue | Charts

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Hulu’s award-winning drama has generated nearly $300 million in global streaming revenue, according to Parrot Analytics data

The Handmaid's Tale Season 5 Poster
The Handmaid's Tale, Season 5 (Hulu)

The sixth and final season of “The Handmaid’s Tale” premiered on Hulu on April 8. In addition to being critically acclaimed, the show set a record as the first streaming series to win the Outstanding Drama Series Emmy. While industry plaudits don’t pay the bills, “The Handmaid’s Tale” has been a financial success as well, delivering nearly $300 million in global streaming revenue according to Parrot Analytics Streaming Economics system. American audiences generally associate this series with Hulu, but “The Handmaid’s Tale” has helped drive revenue across a number of platforms in different regions around the world.

The bulk of the streaming revenue made by “The Handmaid’s Tale” has been on Hulu in the U.S.

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