The Athletic has hired LionTree investment bank in its latest effort to find a buyer, per a new report from The Information. The subscription sports news site is looking for funding as it explores a sale at a possible valuation of $750 million.
A representative for The Athletic did not immediately return a request for comment on the report.
This latest effort comes after failed talks with Axios and The New York Times. Axios reported in May that the Times and the Athletic were in talks. That reporting came after The Wall Street Journal reported that the Athletic was in talks with Axios.