Tweets, gifs, selfies, Facebook updates, Snapchat stories — The Grammy Awards have an ambitious social media plan to turn ‘music’s biggest night’ into a dominant force across all platforms.
From the evening’s official host LL Cool J and red carpet social host (YouTube star) Tyler Oakley to designated social reporters Pauley Perrette (NCIS) and Shad Moss (aka rapper Bow Wow of CSI: Cyber), TheWrap’s tracking their updates in real time plus the web’s best reactions to the Grammy winners and performers in our live blog.
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