Telemundo Snags Most-Watched Spanish-Language Broadcast Network Title for 3rd Week in a Row | Exclusive

Available to WrapPRO members

It outpaced Univision’s primetime programming thanks to “El Señor de los Cielos” and “La Casa de los Famosos”

El-Senor-de-los-Cielos
Rafael Amaya in "El Señor de los Cielos" (Telemundo)

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Go here for more information.

Telemundo ranked as the most-watched Spanish-language broadcast network across primetime for the third week in a row, TheWrap can reveal exclusively.

Building on its previous two-week victory over Univision, Telemundo’s primetime programming averaged 1.1 million total viewers during the week of March 11, soaring over the total viewership brought in by Univision by 14%, according to Nielsen live-plus-same-day figures.

Telemundo also outpaced Univision in both key demographics, with Telemundo averaging 356,000 viewers in the 18-49 key broadcast demo — up 18% from Univision — and 117,000 viewers among adults 18-34 — up 26% from Univision.

When considering just Monday to Friday primetime, the NBCUniversal-owned network brought in an average total viewership of 1.3 million total viewers — marking a 13% lead compared to Univision — thanks to the network’s broadcasts of reality series “La Casa de los Famosos” and longrunning drama series “El Señor de los Cielos.”

Telemundo also averaged 398,000 viewers among adults 18-49, and 133,000 viewers among adults 18-34 during its 7 p.m. to 11 p.m. weekday primetime, outpacing Univision by 18% and 29% in the respective demos. The network also stood as the most-watched Spanish-language broadcast network during each hour of primetime throughout the week among both key demos.

In addition to winning the weekdays, the network also stood as the No. 1 Spanish-language broadcast network on Sunday nights among total viewers and adults 18-49 for the last six consecutive weeks, excluding Super Bowl Sunday, due to viewership boost from “La Casa de los Famosos’” Sunday night gala and “Pica y Se Extiende.” This Sunday’s primetime programming brought in 1.1 million total viewers on average and 297,000 viewers in the 18-49 demo.

The network’s dominance builds on recent ratings wins, including Saturday’s “El Clásico de México” match between rivals Club América and Guadalajara, which broadcasted live at at 10:30 p.m. ET. The live event ranked as the most-watched Spanish-language TV program of the day as it scored over than 1.3 million total viewers, 658,000 viewers in the 18-49 demo and 265,000 viewers in the 18-34 demo. When combining multiplatform viewing, the match reached 1.7 million viewers, marking a 14% uptick from last year’s game.  

Comments