“Taylor Swift: The Eras Tour” began what’s expected to be a robust global theatrical release with $2.8 million in Thursday preview screenings. Showings began at 6:00 p.m. on Thursday evening in 2,700 theaters.
Hopes are high that the film, which was distributed not by a studio but AMC Theatres, will open above $100 million domestically and $150 million worldwide. We’re still talking about a $20 million concert documentary with minimal marketing, so a profitable run is all but assured.
If that Thursday figure seems low considering the hype and pre-release discourse, remember that the advance-night showings were only announced and put on sale on Wednesday evening.