The Swifties have taken over the box office as expected.
AMC/Variance’s “Taylor Swift: The Eras Tour” has earned $39 million in its opening day, just shy of the $39.3 million October opening day record set by Warner Bros.’ “Joker” in 2019.
With this start, Taylor Swift’s concert film has a chance to beat the October opening weekend record also held by “Joker” at $96.2 million. Some industry estimates have the film getting there with an opening weekend of around $103 million, while AMC is estimating $100 million. Whether those estimates hold true will come down to how strong walk-up ticket sales are among the pop star’s devoted fans.