Disney Paid Taylor Swift $75 Million to Stream ‘The Eras Tour’: Bob Iger Wanted ‘Big Announcement’ for Earnings Call

Netflix and Universal were also in talks to stream the concert film box office smash

Taylor Swift on stage in a long red sparkly cloak
Taylor Swift (Photo by Kevin Winter/Getty Images for TAS Rights Management)

Disney paid more than $75 million to Taylor Swift for the rights to stream “The Eras Tour” movie on Disney+, the result of a bidding war that included Netflix and Universal, Puck reported Friday.

Disney chief Bob Iger “wanted big announcements for yesterday’s earnings call, and paid big prices to get them,” including the pop star’s concert film, which grossed $261 million worldwide, the newsletter reported Friday, citing two sources familiar with the negotiations.

“Eras Tour” started its streaming as a PVOD title for Universal, where it “did well,” Puck reported. It will be available exclusively on Disney+ next month, on March 15.

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