“Taylor Swift | The Eras Tour” is already on track to be among the biggest theatrical titles for the rest of 2023 — and that’s already ruffling some Hollywood feathers.
With box office analysts already projecting a possible $100 million-plus opening, the filmed concert documentary is exactly what theaters ordered to maintain momentum following a “Barbenheimer”-fueled summer movie season. The big surprise is that the film, produced with a SAG-AFTRA interim agreement, will be released directly via AMC and participating theaters, with no studio involvement.
“It’s scary that Taylor Swift can come in and become a hit without using conventional marketing routes,” Bruce Nash, founder and publisher of box-office data site The Numbers, told TheWrap.