YouTube
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School-Aged Viewers Push YouTube Ahead of Disney in Nielsen’s Media Distributor Gauge for the First Time
NBCUniversal holds steady in 3rd with a boost from the Paris Olympics, while Fox moves to 5th following a bump from the Republican National Convention
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YouTube Becomes First Streaming Platform to Crack 10% of Total Viewing in Nielsen’s Gauge Report
The milestone comes as streamers achieved a record 41.4% of TV viewing in July
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Susan Wojcicki, Former YouTube CEO and Leading Google Exec, Dies at 56
Wojcicki was instrumental in Google’s decision to buy the video platform in 2006
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YouTube Ad Revenue Rises 13% to $8.66 Billion in Q2
Google subscriptions, platforms and devices revenue, which includes YouTube TV, Music, Premium and NFL Sunday Ticket, grew 14%
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Netflix Accounted for 8.4% of All Cross-Platform TV Viewing in June, Nielsen Says
The streamer saw an 11.8% increase from the previous month, moving it up to fourth place on the firm’s Media Distributor Gauge
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Ted Sarandos Says Netflix and YouTube ‘Feed Each Other Very Well’ Despite Competition
However, co-CEO Greg Peters says it would be “hard to imagine” YouTube taking “big creative bets” on creators like Netflix does
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Sean Penn’s Ukraine Documentary ‘Superpower’ Debuts on YouTube
The actor’s film profiles Ukrainian President Volodymyr Zelenskyy amid his country’s invasion by Russia
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YouTube Adds Community Notes Feature for Users to Comment on Videos
The platforms says the experimental tool “could include notes that clarify when a song is meant to be a parody”
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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
Sports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers with A-list talent and musical performances
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YouTube Execs Clarify Those Emmy Aspirations and Tease What’s Ahead for the NFL
“It’s about acknowledging the legitimacy of the creative product they produce,” chief business officer Mary Ellen Coe tells TheWrap of pushing for awards consideration
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YouTube Delivers $8.1 Billion in Ad Revenue During Q1, a 20% Increase
The video platform beat Wall Street estimates of $7.7 billion, a 5% increase from predictions
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As a TikTok Ban Looms, What Happens to Entertainment Marketing?
President Biden signs a law forcing a sale of the Chinese-owned app, leaving Gen Z with a hole on their phones
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OpenAI’s Sora Shines a Spotlight on The Need for ‘Ethically Sourced’ AI | Commentary
The AI company reportedly trained the video generator on more than 1 million YouTube videos without consent.
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YouTube Accounted for Nearly 10% of All TV Viewing in March, Nielsen Says
It’s the largest share for a streaming platform ever recorded by The Gauge, despite a 3% drop in total television viewership
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YouTube Trick-Shot Stars Dude Perfect Score $300 Million Investment
Private equity firm Highmount Capital said it’s partnering with the quintet it called a “media juggernaut”
