Warner Bros. Discovery
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Sports, Rebrands and Marching Bands: 6 Biggest Takeaways From TV’s Ad Upfronts
Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season
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Upfronts
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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday’s name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots
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HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Even HBO’s own social media accounts got in on the ribbing, offering a meme from “Euphoria”: “Bitch, you better be joking”
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‘Renovating the Bachelor Mansion’ and ‘Dancing With the Sharks’ Lead Warners Bros. Discovery’s Unscripted Slate
Octavia Spencer and Guy Fieri host new Food Network series while Jennifer Love Hewitt narrates and EPs a new ID show
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HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on “the programming that is working best”
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Warner Bros. Discovery’s Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Ryan Gould and Robert Voltaggio tell TheWrap they remain bullish despite economic uncertainty ahead of Wednesday’s presentation
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Business
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Warner Bros. Discovery Sees ‘No Impact’ From Tariffs: ‘So Far, So Good’
“We do obviously look at sort of external projections and we have a much more diversified portfolio now than we used to have,” CFO Gunnar Wiedenfels says
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Warner Bros. Discovery Sees Content Revenue Drop 27% to $1.9 Billion in First Quarter on Lower Box Office, Home Entertainment
Ad revenue tumbled 8% to $1.98 billion as ad-supported subscriber growth was offset by linear TV audience declines
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WrapPRO
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For Media CEOs in the News Business, Trump Turns M&A Dreams Into a Quid Pro Quo
Pressure on Paramount over “60 Minutes” could preview deal-making challenges for other studios like WBD and Comcast
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The Media Front
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‘Sinners’ Director Ryan Coogler Explains Film Aspect Ratios and Different Formats in 10 Minutes
Class is in session with the “Black Panther” director
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‘The Pitt’ Hits 10 Million Global Viewers Per Episode on Max
The series premiere has tallied 16.2 million viewers since its January debut
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Ratings
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Warner Bros. Discovery CEO David Zaslav’s 2024 Pay Rises to $51.9 Million
The package marks a 4.5% increase from $49.7 million in 2023
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Warner’s John Malone Named Chair Emeritus, Won’t Seek Board Re-Election
“The partnership and friendship we’ve built over more than 30 years has been one of the true joys of my career,” Warner Bros. Discovery president and CEO David Zaslav says
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Wall Street Rollercoaster Continues as Tech, Media Stocks Plunge and China Targets Hollywood
Meta and Warner Bros. Discovery suffer big drops one day after a record-setting rally
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Warner Bros. Discovery Halts Non-Critical Employee Business Travel in Cost-Cutting Amid Trump Tariffs
The move is a step toward curbing “market volatility and reduced consumer confidence,” the David Zaslav-led company says in an employee memo
