TikTok
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5 Ways TikTok Stars Are Reshaping the Creator Economy
Short-form video is dominating and everyone from tech to media to Hollywood is spending generously for a way in
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Media
Available to WrapPRO members
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FCC Commissioner Asks Apple and Google to Remove TikTok From App Stores
Commissioner Brendan Carr said the app is sharing private data with TikTok’s parent company in China
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YouTube Commands Two Thirds of the Video Ad Market – for Now | Charts
The video platform dominated the $14.8 billion in ad spending last year, but TikTok is a rising competitor
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TV
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Cooper Noriega, TikTok Influencer, Dies at 19 After Posting Chilling Video
“Who else b thinking they got die young af?” he asked his 2.3 million followers 19 days before his death
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Halsey Says Record Label ‘Won’t Let’ Her Release New Song ‘Unless They Can Fake a Viral Moment on TikTok’ (Video)
“Everything is marketing,” the singer lamented in a TikTok featuring a clip of the unreleased track
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Former TikTok Employees Complain of 85-Hour Work Weeks, Sleep Deprivation and Stressful Culture
An exposé in The Wall Street Journal shines a light on those in the social media app’s U.S. offices
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Facebook Projected to Lose 700,000 Teen Users by 2025 as Next Generation Migrates to Other Platforms | Chart
Twitter will also lose Gen Z users as Instagram, Snap and TikTok gain in next few years
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Tech
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TikTok Poised to Triple Ad Revenue to $11.6 Billion This Year – Surpassing Twitter and Snap Combined | Charts
The ByteDance-owned app’s ad business will skyrocket to $23.58 billion in 2024, catching up with YouTube
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Media
Available to WrapPRO members
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Facebook Paid Right-Leaning Consulting Firm to Stoke Public Fears About Rival TikTok (Report)
Operatives pushed anti-TikTok news stories and op-eds without disclosing who they were working for, according to The Washington Post
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How Big Tech Has Reshaped Modern Warfare in Ukraine
Rules are being rewritten as we go, and social platforms have to wrangle with what that means for the future
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Media
Available to WrapPRO members
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How TikTok Rivals Are Scrambling for a Share of the Short Video Market
WrapPRO Special Report: Social media giants are playing catch-up given TikTok’s in short video clips — and trying to monetize the content too
Available to WrapPRO members
Media
Available to WrapPRO members
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Why YouTube – With Its Deep Pockets – Isn’t the Perfect Fit for All Creators
WrapPRO Special Report: Yes, YouTube’s rivals are way behind in paying the big bucks to content creators, but they may offer other advantages
Available to WrapPRO members
Media
Available to WrapPRO members
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How YouTube Is Winning the Fight for Content Creators | Charts
WrapPRO Special Report: Partner incentives have helped boost ad revenue past $28 billion, making it a dominant player in the creator business
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Media
Available to WrapPRO members
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Meta, TikTok and Twitter Step Up Efforts to Combat Russian Misinformation About Ukraine
The social media giants are doubling down with increased resources, including fact-checking, to stem “harmful misinformation and promotion of violence”
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TikTok Can Circumvent Apple and Google Privacy Protections and Access Full User Data, 2 Studies Say (Exclusive)
The popular Beijing-based app has “carte blanche” in gathering users’ data, cypersecurity experts say
Available to WrapPRO members
Media
Available to WrapPRO members