the CW
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What Recession? Big 5 Broadcast Networks Set for Upfront Windfall
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring
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Marketing Chief Rick Haskins to Depart the CW
The network’s chief of marketing will leave a few months after his contract expires
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Fox’s Reilly: Cablevision Needs to Share $550M in Re-Trans Profits
Kevin Reilly leads off with pugnacious response to carriage-battle question during Tuesday’s Hollywood Radio TV Society network-presidents luncheon panel; Tassler, Lee, Reilly and Ostroff also on hand
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Shaun Sipos Joins CW’s ‘Life Unexpected’
Former “Melrose Place” actor heads to another CW series this fall
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Hewitt Succeeds McGuire at The CW
Will oversee PR for all the network’s programming, advertising and station communities
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CW’s McGuire Gets No. 2 Publicity Job at Warner Bros.
As senior VP of worldwide corp-comm, he’ll report to Susan Fleishman
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CBS Takes in $2.4B; Upfront Could Now Reach $9B
With ABC and NBC close to done, primetime ad dollars could increase by 25 percent over last year
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Broadcast Upfront Could Top $8.6 Billion, 20% Over Last Year
Early indications are networks sold 15 percent more inventory at price hikes averaging between 6-9 percent
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CW’s Holy Grail: Monetized Streaming TV
The magic formula: Ad ‘pods’ within episodes, plus specific demographic data
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CW Goes for ‘Plain Jane’
Reality series on which ordinary-looking girls are turned into self-confident fashion plates
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CW Drops Anderson Cooper’s Name to Hype ‘High Society’ (video)
Exclusive: Check out a new promo for the network’s new Tinsley Mortimer reality show