Super Bowl

  • Newest Super Bowl Advertiser: the Census Bureau

    Is in final negotiations to buy a 30-second spot on the traditionally highest rated TV show of the year.

    By

    Ira Teinowitz

  • Ratings: Oscars vs. Super Bowl

    Here’s a dose of unpleasant reality, Hollywood: As national televised mega-events go, the Superbowl hands the Oscars its head on a platter, year after year.

    By

    Wrap Staff

  • Super Bowl winner is . . . Hollywood

    Having watched every play of Super Bowl XLIII Sunday, I can honestly say that it was perhaps the best game in the history of this storied championship. Perhaps far more important, did you happen to catch the game within the game? While the Steelers and the Cardinals fought to the bitter end in a hard-hitting…

    By

    David T. Friendly

  • ‘Taken’ tops at box office with $24.6m

    Fox’s “Taken,” starring Liam Neeson, took hold at the box office this weekend, nabbing an impressive $24.6 million, the second-best Super Bowl debut (behind last year’s “Hannah Montana”), according to Media by Numbers.

    By

    Wrap Staff

  • Hollywood Putting on the Glitz

    Is there a recession in America? Tell that to Hollywood award shows producers and media planners.

    By

    Wrap Staff

  • DreamWorks Plans ‘Monster’ Super Bowl Ad

    DreamWorks Animation has partnered with Pepsi, Intel and NBC to spend “tens of millions of dollars” on a Super Bowl ad campaign.

    By

    Wrap Staff