Nielsen
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Nielsen Launches Tools for Media Buyers to Compare YouTube Reach and Linear TV
The cross-platform measurement is aimed at giving media buyers more comparability
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‘Stranger Things 4’ Dominates Nielsen Streaming Chart for Fourth Consecutive Week
More than 2 billion minutes of the Netflix hit were viewed between June 13-19
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‘Stranger Things’ Sets Nielsen Streaming Record for Most Minutes Watched in a Week
The Netflix series’ finale arrives this weekend
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Nielsen Sold for $16 Billion – But It Was Worth Double That 6 Years Ago | Analysis
Investing in the “antiquated” ratings giant isn’t the sure bet it once was, one marketing expert tells TheWrap
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Nearly Two-Thirds of Consumers Want a Streaming Service Bundle, Survey Finds
Nielsen also finds that Americans watched nearly 15 million years’ worth of streaming content last year
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TV Ratings Giant Nielsen to Be Sold to Private Equity Consortium for $16 Billion
The deal, which will also include debt, was announced Tuesday
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Private Equity Firms in Talks to Buy Nielsen Holdings for $15 Billion (Report)
Following news of the talks, shares of Nielsen Holdings spiked, closing at $22.85 on Monday
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Nielsen’s Out-of-Home Measurement Error Cost TV Networks $700 Million, Study Says
VAB claims almost 400,000 people were left out of the primetime ratings every night from May-December of last year
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Will Streaming Peak and 10 More Questions for Hollywood in 2022
Expect another busy year
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Netflix Just Totally Scooped Nielsen on Streaming Ratings
Streaming service beats measurement company at its own game — sort of
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Netflix to Roll Out Weekly Viewership Reports Based on Total Hours Viewed
Streaming giant finally scraps its “2 minute” rule
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‘Squid Game’ Soars to Top of Nielsen’s Streaming Chart in 2nd Week on Netflix
Show was watched for 1.9 billion minutes Week of Sept. 20
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Nielsen CEO Admits ‘We Haven’t Been Perfect’ Following Suspension of Ratings Accreditation
“We’re transforming and improving the services we provide,” David Kenny vows
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NBCU Exec Calls for Industry to ‘Declare Measurement Independence’ From Nielsen
Kelly Abcarian stated her case while touting success of NBC’s Tokyo Olympics
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‘Manifest’ Breaks Nielsen’s Streaming-Ratings Record With 6th Straight Week Over 1 Billion Minutes Viewed
But it wasn’t No. 1 for the Week of July 12-18
