Nielsen
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Roku, Nielsen Team Up for Four-Screen Audience Measurement
The deal will enable audience counts across traditional TV, connected TV, desktop and mobile
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Nielsen CEO David Kenny Hopes Media Companies ‘Stop Being Nostalgic’ and Look Forward
Part of that, he says, is to prioritize Latino audiences amid the US’s changing demographics
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13 Million Tune in to Watch Prime Video’s Inaugural ‘Thursday Night Football,’ Per Nielsen
But the streamer’s own metrics showed the audience averaged 15.3 million viewers for the Sept. 15 match
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Can Kantar Dethrone Nielsen as the King of TV Viewership Measurement? | PRO Insight
The streaming revolution has revealed weaknesses in the leader in U.S. TV measurement, giving the London-based company opportunity to strike
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‘Stranger Things’ Overtakes ‘Virgin River’ in Nielsen Streaming Top 10
“Lightyear’s” Disney+ debut on Aug. 3 soared to clinch the No. 3 spot on the overall list
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More People Watched Streaming Than Cable for First Time Ever, Nielsen Says
In the latest report from the measurement company, streaming saw a 0.4% advantage over traditional ways of watching
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‘Stranger Things’ Continues Nielsen Streaming Dominance; ‘The Terminal List’ Holds No. 2 Slot
Netflix’s “The Umbrella Academy” came in third during the week of July 4-10
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Nielsen Launches Tools for Media Buyers to Compare YouTube Reach and Linear TV
The cross-platform measurement is aimed at giving media buyers more comparability
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‘Stranger Things 4’ Dominates Nielsen Streaming Chart for Fourth Consecutive Week
More than 2 billion minutes of the Netflix hit were viewed between June 13-19
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‘Stranger Things’ Sets Nielsen Streaming Record for Most Minutes Watched in a Week
The Netflix series’ finale arrives this weekend
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Nielsen Sold for $16 Billion – But It Was Worth Double That 6 Years Ago | Analysis
Investing in the “antiquated” ratings giant isn’t the sure bet it once was, one marketing expert tells TheWrap
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Available to WrapPRO members
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Nearly Two-Thirds of Consumers Want a Streaming Service Bundle, Survey Finds
Nielsen also finds that Americans watched nearly 15 million years’ worth of streaming content last year
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TV Ratings Giant Nielsen to Be Sold to Private Equity Consortium for $16 Billion
The deal, which will also include debt, was announced Tuesday
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Private Equity Firms in Talks to Buy Nielsen Holdings for $15 Billion (Report)
Following news of the talks, shares of Nielsen Holdings spiked, closing at $22.85 on Monday
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Nielsen’s Out-of-Home Measurement Error Cost TV Networks $700 Million, Study Says
VAB claims almost 400,000 people were left out of the primetime ratings every night from May-December of last year
