Nielsen
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Streaming Usage Slips in September as NFL, College Football Boost Broadcast Viewing
Streaming made up 37.5% of total viewing for the month, compared to 23% for broadcast and 29.8% of cable, according to Nielsen
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Broadcast, Cable TV See Rare Viewership Bumps in August, Nielsen Reports
Back-to-school weighs on kids’ viewing hours as streaming sees 1.6% usage drop
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Nielsen CEO David Kenny Exits, Karthik Rao Promoted
Kenny, who has been in the role since 2018, will serve as executive chairman
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The Collapse of Broadcast and Cable Is a Game-Changing Moment in the Hollywood Strikes | PRO Insight
It’s not just about sharing data – it’s rethinking how to use it
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Linear TV Viewing Falls Below 50% for the First Time as Streaming Hits a New Record
“Suits” and “Bluey” buoyed streaming views in July while cable and broadcast faltered
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‘Cobra Kai’ Leads Nielsen Streaming Chart in Season 5 Debut
Netflix’s “Devil in Ohio” and Prime Video’s “Rings of Power” also topped a billion viewing minutes during the week of Sept. 5 through 11
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Roku, Nielsen Team Up for Four-Screen Audience Measurement
The deal will enable audience counts across traditional TV, connected TV, desktop and mobile
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Nielsen CEO David Kenny Hopes Media Companies ‘Stop Being Nostalgic’ and Look Forward
Part of that, he says, is to prioritize Latino audiences amid the US’s changing demographics
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13 Million Tune in to Watch Prime Video’s Inaugural ‘Thursday Night Football,’ Per Nielsen
But the streamer’s own metrics showed the audience averaged 15.3 million viewers for the Sept. 15 match
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Can Kantar Dethrone Nielsen as the King of TV Viewership Measurement? | PRO Insight
The streaming revolution has revealed weaknesses in the leader in U.S. TV measurement, giving the London-based company opportunity to strike
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‘Stranger Things’ Overtakes ‘Virgin River’ in Nielsen Streaming Top 10
“Lightyear’s” Disney+ debut on Aug. 3 soared to clinch the No. 3 spot on the overall list
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More People Watched Streaming Than Cable for First Time Ever, Nielsen Says
In the latest report from the measurement company, streaming saw a 0.4% advantage over traditional ways of watching
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‘Stranger Things’ Continues Nielsen Streaming Dominance; ‘The Terminal List’ Holds No. 2 Slot
Netflix’s “The Umbrella Academy” came in third during the week of July 4-10
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Nielsen Launches Tools for Media Buyers to Compare YouTube Reach and Linear TV
The cross-platform measurement is aimed at giving media buyers more comparability
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‘Stranger Things 4’ Dominates Nielsen Streaming Chart for Fourth Consecutive Week
More than 2 billion minutes of the Netflix hit were viewed between June 13-19