Harry Potter
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Disney’s ‘G-Force’ Pops ‘Potter’
Guinea pigs take in $32.2m to land top spot; ‘Harry’ pockets another $30m.
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Boy Wizard’s Steep Drop Gives Way to Disney’s Guinea Pigs
Sony’s Katherine Heigl-Gerard Butler romcom staves off lukewarm reviews to open strong.
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Warner Bros Passes $1 Billion Domestic B.O. Mark
“Potter” pushes studio over the top for nineth consecutive year.
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While ‘Potter’ Soars, ‘Bruno’ Fades Fast
“Half-Blood” launch hot; second week of Universal comedy so not.
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iPhone Becomes a Cheap Way to Market Films
“The phone is an extremely compelling device. It’s personalized. It’s with you 24-7. It’s really viral.”
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Five-Day Record for ‘Harry’ and Pals; ‘Bruno’ Dissolves With 73% Drop
“Half-Blood Prince” launch not close to “Transformers” $200 million start.
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Interactive Marketing Will Near $55B in 2014
A new study on interactive marketing suggests a rapidly changing reality that may help spell the end of traditional media.
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Hollywood Looking for Online Marketing Magic
YouTube cozied up to latest “Harry Potter” for interactive campaign.
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First ‘Harry Potter’ Reviews: Mostly Raves
Critics are loving “Half-Blood Prince,” which opens July 15.
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‘Proposal’ Puts Bullock On Top With $34M
‘The Hangover’ keeps chugging along, dropping just 18 percent.
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TheWrap’s Summer Movie Preview 2009
With a full slate of major franchises, does Hollywood have a smash summer on its hands? We run down the hits and misses, studio by studio
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