Bloomberg
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Bloomberg’s Pearlstine: Grilled
“I didn’t say the magazine has to be profitable. But we have to run BusinessWeek as a business.”
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Why Bloomberg Bought BusinessWeek (updated with counter view)
An insider explains: brand extension, and a 1 million customer base – for free
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Bloomberg Buys BusinessWeek
Magazine — once valued at $1 billion — to sell for less than $5 million.