Easter weekend will see the arrival of one of the most hotly anticipated films of the year, Universal/Illumination’s “The Super Mario Bros. Movie,” which should easily earn the best opening weekend ever for a video game adaptation. And in doing so, it will cement Universal as the new king of animation after years of dominance by Disney.
In an effort to take advantage of the holiday and overwhelming pre-release buzz, Universal is releasing this adaptation of the world-famous Nintendo series on Wednesday. Pre-release tracking is predicting a five-day opening of $125 million while Universal’s projection is a tad lower at $110 million.