The Super Bowl is by far the biggest TV event of the year. But for movie studios eager to capitalize on the enormous power of the NFL as a marketing platform for upcoming blockbusters, it’s not the only game in town, and sports-related opportunities to impress hard-to-reach audiences don’t begin and end there.
Inevitably, there’s considerable focus on which movie ads drop during the Super Bowl, which takes place Feb. 9 this year and will be broadcast by Fox. That’s in part because of the lofty price tag associated with advertising during the game, with reports the network is commanding $7 million on average per 30-second spot.