Sunday’s Super Bowl between the Cincinnati Bengals and Los Angeles Rams has a lot to live up to. The last six NFL playoff games have all come down to the final minute, with five of those games being won on the last play.
That’s allowed the NFL’s TV partners to reach viewership numbers they haven’t hit in years, and sometimes even decades (albeit with one very important caveat).
CBS had its best season in six years, capped off by the AFC Championship Game two Sundays ago that drew nearly 48 million viewers. That was also the most-watched NFL championship game in that early afternoon window in six years.