NBC already has a pretty commanding TV ratings lead over its broadcast competition this season, and Super Bowl LII is only going to blow that gap (more) wide open.
Typically, a Super Bowl will boost a network’s seasonal average by 0.3 of a rating points among adults 18-49, which is the demographic most important to advertisers. To an outsider, that decimal increase may look minuscule — but it is actually significant enough to double the comfortable lead NBC already has over the second-place channel.
We won’t even get into what NBC’s 2018 Pyeongchang Winter Olympics will do to CBS, ABC and Fox later this month.