Nicholas Braun, who plays Cousin Greg on HBO’s “Succession,” is attached to star in an untitled WeWork series from Endeavor Content and Chernin Entertainment.
Braun will play WeWork co-founder Adam Neumann in the series, which will be based on the upcoming book from Wall Street Journal reporters Eliot Brown and Maureen Farrell, who have been reporting on the company for several years.
According to the show’s description, the book will chronicle “the spectacular rise and abrupt comedown of the nearly $50 billion start-up, which soared like Uber and Airbnb only to see its attempted IPO crash in the wake of revelations about the erratic management and personal enrichment of its founder Adam Neumann, as well as questions about its business model and the role of funders like JPMorgan and Softbank.” The book will be published by Crown, an imprint of Penguin Random House.
The series is still looking for a screenwriter and hasn’t landed at a network yet.
Braun will also serve as executive producer, while Chernin Entertainment and Endeavor Content will serve as the studio via their partnership. The companies have also acquired the unscripted rights to develop a documentary based on the book.
Aside from “Succession,” Braun is also known for “The Stanford Prison Experiment” and “How to Be Single.” He is set to co-star in “Zola,” an upcoming film scheduled to premiere at the 2020 Sundance Film Festival.
“Bombshell” writer Charles Randolph is also writing a feature film based on WeWork and Neumann that is being fast-tracked at Blumhouse Productions and Universal.
The Hollywood Reporter was first to report the news of the Chernin-Endeavor Content project.