STX Entertainment Struggles With Flops, Executive Exits and a Shift in Strategy (Exclusive)

“We veered from our strategy and moved forward with some projects that did not fit into our model,” a studio rep told TheWrap on eve of its presentation at CinemaCon

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One year after unveiling an ambitious slate at CinemaCon in Las Vegas, STX Entertainment is returning on Tuesday despite struggling with a series of creative and business setbacks.

After promising an aggressive push into producing 12-15 movies per year, Robert Simonds’ upstart indie studio has made only six original productions in the past two years, with the rest of its releases coming from acquisitions. Movies like “Edge of Seventeen” and “The Space Between Us” with mid-range budgets that were supposed to be the company’s focus have failed at the box office, the latter taking in only $8 million after a $60 million spend on production and marketing.

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