The New York Times released the first chapter of "Snow Fall: The Avalanche at Tunnel Creek" — the inaugural title in its new e-book series with Byliner — online on Thursday.
The six-part story by reporter John Branch follows a group of climbers in Washington who face a devastating avalanche while deep in the mountains.
And the design is stunning.
Also read: NY Times Partners With Byliner, Vook on 2 E-Book Publishing Programs
The online chapter pairs the prose with videos, satellite graphics of the mountain range and an interactive design that fades as readers scroll down.
A tagline at the end of the article says the complete story will appear online later this week.
The complete e-book became available for purchase at $2.99 on e-readers Monday.
As for the design of the book, "It is beautiful," Times spokeswoman Danielle Rhoades Ha told TheWrap. "We are very excited about this story and the multimedia elements."