Streaming viewership hit a record high share of 38.8% of TV usage in May, roughly flat month over month but up over 8% on an annual basis, according to Nielsen’s The Gauge.
YouTube continued its streak as the most-watched streaming platform for its 16th consecutive month, tying its platform-best to account for a 9.7% share of TV usage in May.
Netflix followed behind with a share of 7.6%, boosted by the May 16 premiere of “Bridgerton” Season 3, Part 1, the most-streamed show of the month with over 5.5 billion viewing minutes. Hulu and Prime Video followed in the third and fourth spots, respectively, with shares of 3.1%