Which audiences are generating revenue for Netflix and the other streamers?
Older audiences (Millennials and older) are still the main age group driving revenue across most platforms. Apple TV+ leads in this regard with the most revenue from older generations. Apple TV+ originals like “Slow Horses” and “Palm Royale” had older-skewing audiences.
Disney+ is the platform that has had the most success generating revenue from younger audiences. The platform’s male skew is fueled by its tentpole originals in the Marvel and Star Wars universe which tend to have male dominated audiences. But other shows, like “The Simpsons,” “Bluey” and “Percy Jackson and the Olympians” helped drive revenue from younger audiences in Q2.
Netflix was the most successful platform at driving revenue evenly across age groups and between men and women.