Writers Sasha Spielberg and Emily Goldwyn, the daughters of powerhouse producers Steven Spielberg and John Goldwyn, have inked a deal to produce a series for mobile social platform Snapchat, an individual with knowledge of the situation told TheWrap.
The series, called “Literally Can’t Even,” is loosely based on the girl’s own real-life experiences in Los Angeles.
The duo will mine their relationship misadventures for content. Spielberg is recently single after a long relationship, and Goldwyn goes on a six-month cleanse.
The Snapchat show premieres Saturday, Jan. 31, on the mobile app’s new Discover channel, which debuted earlier this week. The channel features media partners CNN, Daily Mail, ESPN and Yahoo News, among others.
Snapchat is taking a page out of Netflix’s playbook, moving beyond pure messaging service and creating their own content.
This latest move sets Snapchat apart from other social media apps like Vine or Instagram, which merely host user-generated content.
New episodes of “Literally Can’t Even” will run every Saturday, but will have a signature Snapchat twist: Episodes will disappear after 24 hours. Each episode will run about five minutes long.
The news comes on the heels of another Snapchat-delivered scripted series, announced earlier this week, called “SnapperHero.”
The AT&T series — produced by its digital unit FullScreen in conjunction with production company Astronauts Wanted — features popular stars from YouTube, Vine and Snapchat interacting with Snapchat users to decide story lines for the series.
Unlike “Literally Can’t Even,” Snapchat has no official affiliation with “SnapperHero,” and didn’t collaborate to make it.
“Literally Can’t Even” premieres Saturday, Jan. 31 on Snapchat.
Lia Haberman assisted in the reporting of this article.