NBCUniversal CEO Steve Burke said Wednesday that NBC “is significantly behind” its rivals in profitability and needs higher ratings and more ad sales.
Burke said ABC, CBS and Fox all are making about $500 million to $1 billion more than NBC does annually, in part because NBC charges 20 percent less than CBS and Fox do for advertising due to lower ratings. (This past season, NBC topped ABC in the key demo.)
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“We feel like we have some shows returning and very, very good development for this fall.