You don’t need to spend as much on content as Netflix does to offer viewers a quality TV experience, Starz COO Jeffrey Hirsch said Friday at the Television Critics Association press tour in Beverly Hills.
“Netflix has done a phenomenal job of convincing everybody in this room and everybody on Wall Street that unless you spend $13 billion you can’t compete and you should take your ball and go home,” Hirsch said. “And that’s just not the case.”
To Hirsch ‘s point, Netflix is expected to spend up to $15 billion on shows in 2019.
Still, with shows like “Power” and “American Gods,” Hirsch said that Starz is poised to become one of the “four or five services” viewers ultimately have in their homes.