“Squid Game” has become the latest pop culture phenomenon out of Netflix, and leaked data from the streaming company shows just how much that means in dollars and cents — roughly $891 million.
According to Bloomberg, Netflix estimates in internal reports that “Squid Game” has a value closing in on a billion dollars, a figure based on data on viewing habits from the streamer’s subscribers. With a reported budget of just $21.4 million for the entire series, “Squid Game” is one of the cheapest hits Netflix has yielded in recent years. By comparison, it spent $100 million to sign a production deal with Shonda Rhimes, who began her tenure at the streamer last winter with the romance series “Bridgerton.”